Latoya Frazier Takes On Levi’s
What is the responsibility of an artist to her community? In this film, artist and activist LaToya Ruby Frazier discusses the economic and environmental decline of her hometown—Braddock, Pennsylvania—the city that the clothing company Levi’s used as inspiration and backdrop for a major advertising campaign in 2010.
Latoya Frazier Makes Moving Pictures
What makes a documentary radical? In this film, artist LaToya Ruby Frazier reveals the personal story behind a series of videos and photographs of her family in Braddock, Pennsylvania, a selection of which were exhibited in VideoStudio: Changing Same (2011) at the Studio Museum in Harlem. Employing and upending documentary traditions as a means to disrupt media stereotypes, Frazier collaborates with her mother and grandmother as fellow artists, giving them agency in depictions of themselves, their family, and the broader community.